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Frostline is an always-on AI sales rep that joins sales calls and demos your product the way a founder would. It can navigate your app, explain features, answer questions, and adapt the demo based on the conversation during the call.

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Watch a demo

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Creating an agent

Creating a Frostline agent takes three steps:
1

Configure general settings and conversation flow

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General settings

step_one

General settings

Start by configuring the basic settings for your agent:
  • Agent Name: The name that identifies your agent (e.g., “My Agent”)
  • Entry Point URL: The URL where the agent should start. This is generally the sign-in page of your application
  • First Message: The first message the agent will say to the user when the meeting starts (e.g., “Hello! How can I help you today?”)
  • General Instructions: Guidelines for the agent’s tone and behavior. Use this to define how the agent should interact, its personality, and any specific instructions about how it should conduct demos
  • Voice: Select the voice that the agent will use during calls. Choose from available voice options to match your brand
These settings form the foundation of your agent’s behavior and determine how it presents itself during demos.

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Conversation flow (optional)

You can optionally define a conversation flow to guide how the agent runs demos.Flows allow the agent to:
  • Follow a structured narrative
  • Branch based on conversation context
  • Interact with your product UI during the demo
You do this by connecting different node types (conversation, click, scroll, form fill, etc.) into a flow.If you skip the conversation flow, the agent will still run demos using a general-purpose conversational strategy based on your general instructions.
2

Configure the join page

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Join page

The join page is where prospects land before entering the demo.Here you can:
  • Customize the page appearance to match your brand
  • Collect basic information before the meeting
  • Control what data is sent to your webhooks and CRM
This page is fully configurable and acts as the entry point for every demo session.
3

Configure authentication

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Authentication

If your product requires login, you must configure how the agent signs in during demos.Frostline currently supports:

Email & Password

Uses your existing login form with demo credentials.

Clerk Authentication

Uses Clerk sign-in tickets for secure demo access.
Authentication is only used inside the demo environment and never affects your production users.